Did you know that influence marketing is a technique that also works very well for small businesses and niche markets?
No matter the size of your company and your budget, there are influencers in your industry.
A person with an Instagram account, blog, or YouTube channel that is well followed by a community of like-minded people can help you promote your brand and products through collaboration.
Are you new to online marketing? Find out in a few steps how to find your influencers, contact them, and establish a partnership.
Influence Marketing – A New Phenomenon?
You may be wondering why you would want to work with an influencer for your online store.
Influencers are a source of confidence for consumers who may be reluctant to adopt outdated, aggressive sales methods.
Influencers act as a lever to gain authenticity with your brand, product, shop, etc.
They can also build brand awareness by promoting a brand and allowing you to target the quality audience they have built. They create quality content for you on their platforms and generate sales. By partnering with an influencer, you reach a loyal and committed audience that will trust their choices.
More than 75% of influencers prefer Instagram to other social networks to share their content on brands. The simple reason for this is that we live in an era where the visual has gone beyond the word and because it’s easier to create an image or video than to write an article.
With an influencer, you can develop your brand communication by reducing costs. Thanks to a large audience on multiple social networks, an influencer allows you to promote your brand or your products to potential customers.
For example, you can offer products of your brand to an influencer followed by your target group. He will be able to promote it, if satisfied. This form of partnership can therefore also benefit e-merchants with a small budget.
1 – How to Choose the Right Influencer
A good influencer is one whose followers correspond to your target group. To gain an idea of the type of following an influencer has, look through their posts and the comments below them.
Be sure to also check the authenticity of influencer accounts. On Instagram, for example, check likes, shares, and engagement in comments. Make sure they are not bots (automatic software) as they are fake accounts that allow one to increase the number of views and likes.
2 – How to Contact an Influencer
To begin a partnership with an influencer, it will be necessary to establish an upstream relationship.
They will appreciate being followed on social networks and seeing you interact on their publications. This also shows that you know them, which makes first contact easier. This is called the potlach, the donation system. You give time, likes, goodies etc. and, in exchange, they will offer their time and network for collaboration.
E-mails and contact forms on blogs are the two preferred methods of contact for influencers, followed by social networks. Feel free to write a personalized and convincing pitch.
3 – Ideas for Possible Collaborations on Instagram and YouTube
Product tests: you send your products to an influencer who will offer his opinion in exchange, usually by posting on Instagram or uploading a video on YouTube.
Product placement: the influencer publishes a photo with your product. However, this publication must be signed with the words “sponsored”, “advertising”, or “ad”.
Shooting-pictures and shooting-videos: the influencer becomes a model for the duration of a shoot to illustrate the product sheets of your online store.
Unboxing: a very common practice on Instagram and YouTube where influencers open gift boxes and present the products received.
The capsule collection: you collaborate with an influencer by leaving him, for example, the creation of a new ready-to-wear line for your brand.
Giveaways: In collaboration with your brand, you create giveaways by establishing the rules of your choice. At the end of this game, the participants generally have the goal of winning your products. As a result, you gain visibility.
For example, a mom influencer worked with a brand of educative toys for toddlers to offer a toy box to a winner of their Giveaway. Participants had to follow the Instagram accounts of the brand and identify three friends under the publication in question to be selected. The winner gets the box set, the influencer and the brand win followers and commitment.
The promo code: the most common method that consists in sharing a promotional code with an influencer. He will share the Promo Code with his followers, who will use it to make a purchase on your online store.
Integrate influencers into events: If you sell cosmetic products, why not invite a make-up artist to present a course with your products? The influencer can also be present to document an event via live-stream or live-tweet.